Posted by RobBrown in Ideas, Internet Industry, Marketing on 08. Oct, 2011
These days, it is nearly impossible to shop at a brick-and-mortar store without being asked to collect the loyalty reward points offered by the store. These programs are successful for a number of reasons, but when implemented online, fail. After briefly reviewing current reward programs, I propose a solution that is tailor made for online [...]
Do you want a good looking, short Google Plus URL? This brief step-by-step tutorial will show you how to use your own domain to create a short GooglePlus redirection. Google Plus gives users an absurdly long profile URL. They’re as ugly as they are hard to put on a business card. It is possible to [...]
When the iPhone was first released, the fight between smartphone devices centered around email. Phone manufacturers knew that their devices would succeed based on the quality of their e-mail applications.
Tim Stringer recently brought the iPhone App CardStar to my attention. It made me think about widespread, stale reward programs that are offered in what seems like every retail store. If Groupon has proven anything in the past year, it is that now more than ever, brick-and-mortar businesses are primed and finally ready to become [...]
After a brief introduction to Groupon and an explanation about why their business model is currently being cloned faster than sheep, I review FabFind’s $10 iPad giveaway and explain how harmful some forms of marketing can be. This is an explanation about how a small local startup ran an evil marketing campaign and how a [...]
This step-by-step guide will show you how to change your iTunes icon on a Mac computer and provide you with a number of new iTunes icons to choose from.
I’ve spent a lot of time thinking about and testing copy writing both for human readability and for search engine optimized content. My efforts have focused around creating articles that are interesting first for humans but also interesting for search engines as well. This article will highlight the most important concepts that I have learned.
Mahalo.com CEO, Jason Calacanis announced that their online project failed. In the public announcement, Jason announced big changes at Mahalo.com and while certainly big, those changes marked the 4th major course correction for the company. Jason declared that paying people a percentage of Google AdSense advertising revenue failed and that Mahalo decided to withdraw their [...]
This isn’t just a great idea because of the great cooking tutorials. It’s a great idea because selling education in this way will work and this is the way to do it. How To’s are somewhat of a tradition online. I believe that How To articles are profitable online for 3 reasons:
Flavors.me solves a common problem. I don’t know of another service that allows someone to combine all of their social network activity onto a single page. Before Flavors.me, there was no way (that I know of) for someone to point to a single location on the web and say, “that’s me – that’s what I [...]
If there is anything that I’ve learned about the Internet, it’s how important content is. Right now, the new kid on the music scene is a small, well not really small, blog called One Track Mind.
Posted by RobBrown in Technical, Tutorials on 15. Feb, 2012
I have a slow connection to the Internet. Like almost everyone else who uses the “business” services offered by DSL and Cable Internet providers, the upstream bandwidth is significantly limited. I also have a complicated, off-site dedicated server that compiles a report. This report allows access by whitelisting IP addresses. As a result, the only [...]
Posted by RobBrown in Internet Industry, Marketing on 08. Oct, 2011
I noticed my non-techie wife doing something while searching. After reviewing recent user experience recordings, I’ve verified that more people than just my wife are doing this.
Posted by RobBrown in Entertainment on 08. Oct, 2011
I was in Amsterdam on business enjoying a night out. We had a few drinks and were hopping in our 3rd or 4th cab of the night, this time at the Central Station. It was very busy with cabs regularly circling around the turnabout to pick-up, drop people off and wait for customers. We spotted [...]
Posted by RobBrown in Uncategorized on 06. Oct, 2011
This is the story of Ross Capicchioni, a 17 year old kid from Detroit. Produced by a new website called “The Berrics“, this is an amazing story that is an example of viral media at its finest. Part 1: Part 2:
Posted by RobBrown in Ideas, Internet Industry on 18. Apr, 2011
This is a slide show summary of ten business models that either created a new model or redefined an existing one. From Groupon to Spotify, each new or revised business model is identified and explained with a flow chart.
Posted by RobBrown in Tutorials on 15. Apr, 2011
Cleaning a DSLR (Digital SLR) camera lens properly can be the difference between a great shot and a shot with specs, light lines or worse, fog. Cleaning a camera lens properly isn’t difficult once you see how it’s done. The video below shows you the steps and materials that the pros use to clean their [...]
Posted by RobBrown in Development, Entertainment, Internet Industry on 25. Jan, 2011
This article outlines the major changes that Mahalo 4 is founded on and explains why Mahalo is announcing the 4th re-invention of their company. In the article, Mahalo’s revenue streams are exposed and a brief history of the iterations that have occurred in the past are presented to explain how these pivots could be hurting [...]
Posted by RobBrown in iOS App Reviews, Mobile, Off Site Articles on 04. Dec, 2010
If Twitter and Flickr had a love child that talked a lot, that love child would be named Cinch. The Cinch iOS app extends Cinchcast.com onto iOS devices. From their devices, users can record new audio, tag it with detailed information, save it and share it with their audience. I took a close and critical [...]
Posted by RobBrown in Entertainment on 01. Dec, 2010
Hard drive enclosures are usually less than cool. At best, they stack nicely, dampen noise and maybe even have a status light that doesn’t distract you. This enclosure takes you back in time to when hard drives were cool and cubicle toys were status symbols.
Posted by RobBrown in Apple, iOS App Reviews, Mobile, Off Site Articles on 25. Nov, 2010
For the most part, browsing the web on a mobile device has been created to mimic large screen desktop browsing as closely as possible. As the mobile web improves, people are starting to think about the differences between traditional and mobile web browsing in order to refine and improve it.
My name is Rob Brown. I'm an I.T. professional with a diverse amount of creative and practical experience.
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