Why Don’t eCommerce Reward Programs Work?
Posted by RobBrown in Ideas, Internet Industry, Marketing on 08. Oct, 2011 | 0 Comments
These days, it is nearly impossible to shop at a brick-and-mortar store without being asked to collect the loyalty reward points offered by the store. These programs are successful for a number of reasons, but when implemented online, fail. After briefly reviewing current reward programs, I propose a solution that is tailor made for online [...]
The lesson my wife taught me about SEO
Posted by RobBrown in Internet Industry, Marketing on 08. Oct, 2011 | 0 Comments
I noticed my non-techie wife doing something while searching. After reviewing recent user experience recordings, I’ve verified that more people than just my wife are doing this.
Idea of the Day: Mobile Loyalty Stickers
Posted by RobBrown in Ideas, Marketing on 22. Nov, 2010 | 0 Comments
Tim Stringer recently brought the iPhone App CardStar to my attention. It made me think about widespread, stale reward programs that are offered in what seems like every retail store. If Groupon has proven anything in the past year, it is that now more than ever, brick-and-mortar businesses are primed and finally ready to become [...]
The story of the $10 iPad from FabFind
Posted by RobBrown in Groupon Clones, Internet Industry, Marketing, Website Reviews on 07. Oct, 2010 | 1 Comment
After a brief introduction to Groupon and an explanation about why their business model is currently being cloned faster than sheep, I review FabFind’s $10 iPad giveaway and explain how harmful some forms of marketing can be. This is an explanation about how a small local startup ran an evil marketing campaign and how a [...]
4 Links to More Traffic
Posted by RobBrown in Ideas, Internet Industry, Marketing on 13. Sep, 2010 | 0 Comments
Quick traffic exercises can be powerful, fun and extremely effective. Over the past couple of years, I have built a collection of simple things to repeat every once-in-a-while to build a steady flow of traffic. This is a simple set of 4 related traffic links that form an easy traffic exercise to complete when things [...]
Good Idea: Monitized Video Tutorials
Posted by RobBrown in Ideas, Internet Industry, Marketing, Website Reviews on 07. Jun, 2010 | 0 Comments
This isn’t just a great idea because of the great cooking tutorials. It’s a great idea because selling education in this way will work and this is the way to do it. How To’s are somewhat of a tradition online. I believe that How To articles are profitable online for 3 reasons:
Do you want to be found online?
Posted by RobBrown in Ideas, Marketing, Website Reviews on 06. Jun, 2010 | 0 Comments
Flavors.me solves a common problem. I don’t know of another service that allows someone to combine all of their social network activity onto a single page. Before Flavors.me, there was no way (that I know of) for someone to point to a single location on the web and say, “that’s me – that’s what I [...]
