Why Don’t eCommerce Reward Programs Work?
Posted by RobBrown in Ideas, Internet Industry, Marketing on 08. Oct, 2011 | 0 Comments
These days, it is nearly impossible to shop at a brick-and-mortar store without being asked to collect the loyalty reward points offered by the store. These programs are successful for a number of reasons, but when implemented online, fail. After briefly reviewing current reward programs, I propose a solution that is tailor made for online [...]
The lesson my wife taught me about SEO
Posted by RobBrown in Internet Industry, Marketing on 08. Oct, 2011 | 0 Comments
I noticed my non-techie wife doing something while searching. After reviewing recent user experience recordings, I’ve verified that more people than just my wife are doing this.
10 New Online Business Models
Posted by RobBrown in Ideas, Internet Industry on 18. Apr, 2011 | 0 Comments
This is a slide show summary of ten business models that either created a new model or redefined an existing one. From Groupon to Spotify, each new or revised business model is identified and explained with a flow chart.
Is Product Iteration Always The Best Answer? A look at Mahalo 4
Posted by RobBrown in Development, Entertainment, Internet Industry on 25. Jan, 2011 | 0 Comments
This article outlines the major changes that Mahalo 4 is founded on and explains why Mahalo is announcing the 4th re-invention of their company. In the article, Mahalo’s revenue streams are exposed and a brief history of the iterations that have occurred in the past are presented to explain how these pivots could be hurting [...]
Career Handbook For Software Developers
Posted by RobBrown in Development, Internet Industry on 13. Nov, 2010 | 0 Comments
This is a video preview of a new career guide called, Being Geek: The Software Developer’s Career Handbook. It promises to help guide software developers into the workplace. Based on the video this is a “what color hat are you” style book with situational anecdotes that can be followed to fit in at work.
Idea of the Day: Super Saturate and Improve The Groupon Model
Posted by RobBrown in Groupon Clones, Ideas, Internet Industry on 04. Nov, 2010 | 0 Comments
If you own a chain of restaurants, chances are good that you know other restaurateurs in your area. If you’re a salesperson for a large national mobile carrier, chances are you know marketing people at other mobile companies. It goes without saying that those who are ingrained in their industry have unique access to the [...]
How I Would Have Crafted The FabFind iPad Deal
Posted by RobBrown in Groupon Clones, Ideas, Internet Industry on 08. Oct, 2010 | 1 Comment
This is the second part of of my look at the Fab Find iPad offer. In part one, I reviewed their base business model, briefly explained the pro’s and con’s of it and then evaluated why their recent $10 iPad offer created a negative impact. It is said that no marketing is bad marketing, but [...]
The story of the $10 iPad from FabFind
Posted by RobBrown in Groupon Clones, Internet Industry, Marketing, Website Reviews on 07. Oct, 2010 | 1 Comment
After a brief introduction to Groupon and an explanation about why their business model is currently being cloned faster than sheep, I review FabFind’s $10 iPad giveaway and explain how harmful some forms of marketing can be. This is an explanation about how a small local startup ran an evil marketing campaign and how a [...]
List of Startup Weekend Toronto Pitches
Posted by RobBrown in Internet Industry, Website Reviews on 26. Sep, 2010 | 0 Comments
Startup Weekend came to Toronto for the first time and with it, a flurry of unexpected activity. From 41 initial pitches, these are the 12 projects that started to gain some traction before the weekend was over.
4 Links to More Traffic
Posted by RobBrown in Ideas, Internet Industry, Marketing on 13. Sep, 2010 | 0 Comments
Quick traffic exercises can be powerful, fun and extremely effective. Over the past couple of years, I have built a collection of simple things to repeat every once-in-a-while to build a steady flow of traffic. This is a simple set of 4 related traffic links that form an easy traffic exercise to complete when things [...]
