Why Don’t eCommerce Reward Programs Work?
Posted by RobBrown in Ideas, Internet Industry, Marketing on 08. Oct, 2011 | 0 Comments
These days, it is nearly impossible to shop at a brick-and-mortar store without being asked to collect the loyalty reward points offered by the store. These programs are successful for a number of reasons, but when implemented online, fail. After briefly reviewing current reward programs, I propose a solution that is tailor made for online [...]
10 New Online Business Models
Posted by RobBrown in Ideas, Internet Industry on 18. Apr, 2011 | 0 Comments
This is a slide show summary of ten business models that either created a new model or redefined an existing one. From Groupon to Spotify, each new or revised business model is identified and explained with a flow chart.
Idea of the Day: Mobile Loyalty Stickers
Posted by RobBrown in Ideas, Marketing on 22. Nov, 2010 | 0 Comments
Tim Stringer recently brought the iPhone App CardStar to my attention. It made me think about widespread, stale reward programs that are offered in what seems like every retail store. If Groupon has proven anything in the past year, it is that now more than ever, brick-and-mortar businesses are primed and finally ready to become [...]
Idea of the Day: Super Saturate and Improve The Groupon Model
Posted by RobBrown in Groupon Clones, Ideas, Internet Industry on 04. Nov, 2010 | 0 Comments
If you own a chain of restaurants, chances are good that you know other restaurateurs in your area. If you’re a salesperson for a large national mobile carrier, chances are you know marketing people at other mobile companies. It goes without saying that those who are ingrained in their industry have unique access to the [...]
How I Would Have Crafted The FabFind iPad Deal
Posted by RobBrown in Groupon Clones, Ideas, Internet Industry on 08. Oct, 2010 | 1 Comment
This is the second part of of my look at the Fab Find iPad offer. In part one, I reviewed their base business model, briefly explained the pro’s and con’s of it and then evaluated why their recent $10 iPad offer created a negative impact. It is said that no marketing is bad marketing, but [...]
4 Links to More Traffic
Posted by RobBrown in Ideas, Internet Industry, Marketing on 13. Sep, 2010 | 0 Comments
Quick traffic exercises can be powerful, fun and extremely effective. Over the past couple of years, I have built a collection of simple things to repeat every once-in-a-while to build a steady flow of traffic. This is a simple set of 4 related traffic links that form an easy traffic exercise to complete when things [...]
Good Idea: Monitized Video Tutorials
Posted by RobBrown in Ideas, Internet Industry, Marketing, Website Reviews on 07. Jun, 2010 | 0 Comments
This isn’t just a great idea because of the great cooking tutorials. It’s a great idea because selling education in this way will work and this is the way to do it. How To’s are somewhat of a tradition online. I believe that How To articles are profitable online for 3 reasons:
Do you want to be found online?
Posted by RobBrown in Ideas, Marketing, Website Reviews on 06. Jun, 2010 | 0 Comments
Flavors.me solves a common problem. I don’t know of another service that allows someone to combine all of their social network activity onto a single page. Before Flavors.me, there was no way (that I know of) for someone to point to a single location on the web and say, “that’s me – that’s what I [...]
